professor i read, his or her advice to mitt romney, be likable and, you have to take care of the likability deficit. forget it. maybe he could have done it in the summer, he has to be tough and go directly at president obama, and, if the media narrative -- you know, they both did well, nice to have a respectful debate, and they all got along and... right, and then it is over. he has to get under president obama's skin and clarify the choice ahead. >> chris: i want to talk about media bias. i i saw a couple of cases, this is the cover of "time" magazine. mitt romney's been running for president two years, and five weeks before the election, mitt romney's -- they decide, time, they'll do a story on the mormon identity. not about tax reform, not the economy, not about foreign policy, the mormon identity. and, i want to also point out, i think -- i was struck by it this week, this is wednesday's "washington post." might have wife points it out to me. the story in the top is, obama issues a challenge. fair enough, the president spoke to the u.n. and that is a big news story and the lead story: ohio, flo